Research and Planning - Drafts of Digipak

Drafts of Digipak

Our class were required to create a brief design/draft of what the album for our music artist would contain. In particular with my groups campaign we needed to create a digipak to would fit the conventional needs to our duo artist campaign. Creating drafts benefited us highly as our end result was to create a final digipak that would go along with our music video production which would help sell the artists.
Draft 1 image:

Feedback:

Positive

- Colour scheme very good

- Clear consistency and style

- Good images provided and used

-Typography is good and suits style

Negative

- DefJamRecordings logo goes on the back

- Production company details missing

- Inside panel is not white

- CD looks a bit boring

Draft 2 image:

Feedback

Positive

- Front and back compliment each other very well.

- Good artistic style and theme to the video.

Negative

- Inside image does need to be circular, distracts from the CD panel.

- Lyrics are blurred and looks odd

- Think about what else you could put in the inside panel.

Draft 3 image:

Feedback

Positive
- Really good consistency across all panels.
- Layout and artist image is conventional to the genre.

Negative
- Album name on front
- Some green noticeable on MD's face on the front. 
- Instead of ''Ying X Yang'' on the inside, can you think of any other words you could use?

Conclusion

Creating these drafts was really beneficial because it helped me and Amani to develop into creating a professional looking campaign for our artists and music video. Creating several different drafts allowed me to experiment with new ideas and even implement different designs, color schemes and theme ideas from existing products that me and Amani researched in to. As well as myself and my partner giving each other constructive criticism on our drafts for my digipak and his adverts, we also received feedback from students and peers who were interested in the Grime/Rap genre.