Planning: Creative brief for digipak

Research: Creative brief for digipak

Product Overview: My two artists are already well known and established Hip-Hop artists that have decided to merge their talent and fan base together to create a cross over album.

The Album Concept: The crossover album will be known as Ying & Yang this is similar to that of Drake and Future's Album 'What a Time to be Alive'. The overall concept that we are looking for is to play off of the idea that these are indeed to different artists with their own style MD (Jeremih cover artist on Like Me) sings and SWEENEY (Durks cover artist on Like Me) raps, hence the reason why we have come up with the Ying and Yang concept as these are two different elements and energy types of Music coming together to create one product. 

For that reason the digipak that we create will be heavily influenced by this theme and the music video will also have the same influences and themes. a comparable that has already been mentioned is 'What A Time to be Alive'.

Because we have two different artists collaborating together for this project they will also be merging fanbases together which means this product will be aimed at R&B, Pop (because MD) as well as Rap and american drill (because of SWEENEY) meaning that the reaction we want from this will come from multiple genres and produce multiple sales from a wide range of people.

The launch date of the Albums release will be shortly after the release of the music video as we need to create hype around the album by releasing the top hit 'Like Me' before hand.