Planning - My Audience

My Audience

During this planning lesson, the objective was to find the exact target audience specific to our music video and artists. This would help me and my group decide what interests audiences of the hip hop/ grime genre which would help us to know what content we should distribute to the audience in order for them to engage with our music video to succeed in a result of audience satisfaction.

It is important to know about audiences when creating a music video because it is easier to know the exact target audience the music video is being produced for. This then helps us decide what to include in our music video in terms of content and conventions because we know what age groups, genders, races and audience categories generally like. Also, by having a target audience, we do not have to impress everyone who listens to music, we only have to appeal to those we have selected. Knowing our audience will allow us to apply conventions of the UK rap genre because we know they will like this. This will ensure our success when releasing the music video because it will gain popularity from the right audience.

Our target audience for the song "Wavey" by J Spades ft. Youngs Teflon can be categorised into the following;

Age: The age group of our target audience is 16-30. This is because there are older themes in the song that is inappropriate for the younger audience. The song portrays themes of love, sex, drugs, and money which are more suitable for the audiences over the age of 16 as these are adult themes.

Gender: The gender that we are targeting is mostly males as this gender listen to UK rap over females as they are more likely to relate to the themes. Also, as both artists are males, this may allow a higher chance for our audience to form a relationship between the artists.

Race: We are targeting the ethnic minorities such as Black Americans and Latinos. This is because UK Rap is usually listened to by these cultures and so we will follow this convention. Also, both our artists are Black British which means that they might then be able to form a bond between the public that are the same race.

Audience Category: Our audience category is C2-E which include skilled workers, trades persons (white collar), semi-skilled workers and unskilled manual workers (blue collar) and unemployed, students, pensioners and casual workers. We picked this target audience because they are most likely to be interested in the UK Rap genre, as anyone from the categories A-C1 will usually listen to more classical music or jazz due to their higher job status. Mainly students and young people aspire to a better life and sing about hardship, therefore I believe they will be more interested in our genre.

Income bracket/status: The status of our targeted audience is mostly working class due to the genre of the song. It is more likely that working class people listen to UK Rap because the ruling class tend to listen to classic music or jazz. Also, the people in the working class category are not earning much money which meaning their income bracket may be low. This suggests that people that will be most attracted to our music video will be from the working-class.

Audience reaction to your video:

We hope for the audience's reaction to our music video to be positive. We hope that the audience is able to engage with the video and understand and relate to our artists and their friendship. We hope to entertain our audience as we have targeted this video specifically for them so we would want them to be interested in the content. Also, we want the audiences’ reaction to be positive in ways that they will then also promote the song in other ways, like word of mouth or using social media to give back positive reviews to other audiences.

Why have you identified this group as your target audience?

We have identified this target audience because we have planned each demographic in detail and decided that this is the convention for the UK Rap genre, therefore, we will follow this. Also, we identified these groups because our questionnaire and research into existing products helped us to also identify the answers to these categories which has benefitted us.

Overall, this task of planning the audience has been beneficial because it has allowed me and my group to track our target audience making it easier for us to gain overall success. This would include audiences being satisfied with the type of artists we are selling towards them which would then ideally lead to a more consistent financial success in the music industry.