Research and planning – Digipak: Identifying conventions and analysing existing digipa

Planning: Digipak analysis

Me and my group analysed exiting artists digipaks with similar representations artist representations to our artists. By analyzing existing products by successful artists we consider and implement some good key points that are in their work which could help apply a similar structure to that of ours. 

For our digipak analysis we choose to look at:
The End Of The Beginning - Skrapz

Blueprint - Jay-Z

General findings:

• Bold outstanding colours.
• The title of the album is also labeled in quite a big bold outstanding sized font.
• Artist image is apparent however it is slightly being lost in the darker lighting.
• Parental advisory symbol is present.

From this research here is some key factors that I am looking for in my project:

• We want a close up shot of both of our artists, in in order to best present star image.
• Lighting will also be brighter in order to enhance the star image of both artists.
• We will be using contrasting colors throughout the digipak (white for 1 artist black for another) this will again make our artists stand out within the digipak equally. 
• Facial expressions that will be used we be quite serious to present the themes of professionals being in their element which helps to build the anticipation of the digipak visually as it must be considered as the visual interpretation of the albums tracks.

Overall, I believe that the digipak is extremely important when promoting an artist as it is considered as the face of the album and the entire musical campaign to an extent. This is why we must create a visually satisfying logo of the album to attract and engage both artists target audience to best capture the primary themes of the album.