Creative brief for advert...
Who are they and why they are collaborating?
The artist we have created go by the name of Sweeney and MD who are both R&B/ Hip Hop artists who are now releasing their new collaboration album 'YingYang'. They recently just came off their individual tours around Europe which sold out immediately in most places including London, France, Germany and Belgium. Both Sweeney and MD's tours have allowed their names to stardom into fame, placing their top singles at the top of the charts worldwide. The demand for both artists to collaborating has been hyped immensely on social media which for both artists, is another great opportunity to gain more success. Their loyal fan bases have been trying and worked together for quite some time to finally convince the two artist to collaborate. This album will hopefully please each artists fan base and satisfy their demand for this star combination.
Album concept
The two artists both being at the top of their careers means that this album must create no controversy between the ''favoritism'' that could possibly shown within their album Ying&Ying. Therefore we will produce the two artists with a 50/50 split ratio throughout the album. We will do this by consistently showing clear opposites between the two artists by: in music videos we will have one artist dressed in white and the other in black, on the album cover, one artist will be represented in white and the other in black.
Comparable products
These two artists are a due who go by the name of Ying Yang Twins which immediately grabs the theme of ying and yang. There albums follow a similar idea of ours as they are also represented as 'opposites' through the use of color within the the of the digipak and also their clothing in which they also consistently follow their black vs white them throughout their campaign. Although their idea is very much like ours we will portray the concept of Ying and Yang to a further extent as we will include this in our music videos.
Audience
The two artists both being at the top of their careers means that this album must create no controversy between the ''favouritism'' that could possibly shown within their album Ying&Ying. This is taken into consideration as there are many stereotypes within collaborations between two artists. One of the main ones being audiences will tend to favor one artist more whereas some audiences would favor the other, therefore conflict and controversy would occur if artists are 'better' that the other artist on the album.
Launch days
Album Release: 30th January 2016
Press campaign: 9th January 2016
TV Launch: 13th January 2016
Conclusion
By researching into existing products and analysing key conventions within music adverts I now understand what can and needs to be included within an advert. This will benefit me and my group as we can implement some existing ideas and generic conventions with our own original idea in order to create an audience engaging advertisement.
ReplyDeleteProficient write up of the brief and what you are required to make for your collaborating artists.
To improve;
-Think about why you are doing this print advertising, what will the purpose and impact be once you have create a new advert?
-How can you measure the success of your advert?