Research and planning – advert: Identifying conventions and analysing existing adverts

 Research into conventions for the advert

Intro:
The purpose of the advert is to:
- Make the audience aware of key information such as the release date etc.
- Simply promote the artist and their album
- Reminds the audience of an artists status in the music industry, whether they are regularly seen by the public or not.
- Selling an album can also be personal to an artists e.g. if they have been negatively portrayed within the media, displaying themselves positively outside the album can attract viewers.

Which two you looked at and why?

Me and my group looked at two artists, Jay Z and Skepta that portray similar artist representations that we wanted to portray within our two performers. The main representation were young black artists coming from a ghetto background however instead of portraying the stereotypical and negatively viewed black artist we wanted to portray artist that will be a positive influence on their audiences. 

Our two artists 'Sweeney' and 'MD' will 

This is sketch of the type of advert design we would like to create. My music video concept being 'ying and yang' showing complete opposites between the two performers is the same idea we want to portray within the advert. This sketch is close up shot of both performers heads edited and cut in half to be morphed together as one head. With the ying and yang logo as our background both faces will be edited to show a clear dividing in half in between the logo.; Sweeney being on the white half of the Ying & Yang logo and MD on the black half of the logo. The main idea is to show a clear 50/50 ratio between the two artist. Our idea is very similar to an existing collaboration album by Chris Brown and Trey Songz.

The conventions I would like to apply as a result of this research activity are...

• Album title (placed at the top of the poster)
• Artist name (Color coordinated with the design
• Artist image (clear 50/50 ratio of the showing of both artists) 
• Production company (will always be next to the album name to show who owns the album)
• Where the album is available e.g iTunes, 'In Stores Now', Amazon etc. (placed at the bottom of the poster, with the brand logos of the apps/companies you can purchase the album from.)
• Main singles from album (Can be listed next to the brief details of the album which gives teasers to the audience, attracting them to the album with known, top of the chart singles.)
• Parental advisory log if required. (if needed, the logo will be placed 

Overall, this research has been helpful to our planning because... 

This research has been beneficial to my group as it has given us a clear idea of how adverts should be portrayed to an audience and what are the key conventions of adverts. My research has also allowed us to know what needs to be included within an advert to make it an effective form of synergy to help sell the artist to an audience. As we are very aware of the importance that this is a form of synergy, it allows us to advertise the our artists album to fit our needs and receive ultimate success.