Media Institutions..
What is an institution?
An institution is an organisation allowing artist/bands to produce music on a wider scale in which they also help produce and fund their signed artists. Most, if not all popular artist/bands are signed because giving popular artists a brand to their name will benefit both artist and institution for financial gain and additions to their globally renowned loyal fan base. why having an institution can contribute to your successThe four leading institutions:
- Emi Record Label:
EMI is the worlds leading music company which is globally renowned and internationally successful. They own many successful subsidiary record labels including Angel, Astralwerks, Blue Note, Capital, Capital Latin, all very different genres. This is one of the reasons why EMI is the leading music company because their record labels can attract all audiences, both mainstream and niche. They have signed artist such as Katy Perry, Tinie Tempah, Lily Allen, Snoop Dogg, Coldplay.
- Sony
Sony was founded in 2004 and was formally known as Sony BMG Music Entertainment who then changed their name to Sony Music Entertainment in 2008. Sony are one of the biggest media institutions not only in the music industry. They mainly sign and sell mainstream audiences which usually attract the more younger audiences. These artists include Michael Jackson, Chris Brown, Beyonce, One Direction, Britney Spears, Pitbull etc. - Universal
Universal are the largest music content institution that work in all media platforms than just the music industry in which they are known for investing in the music business of developing 'up and coming' artist such as Justin Bieber, Nicki Minaj, Akon, Mariah Carey, Rita Ora, Rihanna etc. These artist, all careers have been jump started by this company which all have resulted in global success. - Warner Bros
Warner: Although they are globally renowned and have a world wide audience, they aren't as popular in the music industry. They own record labels such as Asylum, Atlantic, Cordless, East West, Road Runner and Rhino in which they work with artist to achieve long term music success. These artists include, Bruno Mars, B.O.B, Cee Lo Green, Ed Sheeran, James Blunt, Paramount etc.
Overall, if i was an artist and had to choose from these four institutions, i would pick Sony Music Entertainment mainly because of the overall result in success of the artist they have signed in which they also include some of my favourite artists with my interest in music. This institutions artists mainly attract to the younger viewers around my age group of 12+ in which they are the largest and mainstream group of artists.
Some proficient research here into the leading four music institutions in the industry with some discussion on each.
ReplyDeleteTo improve;
-in your intro, comment on what an institution can mean for the creation of a music video
-so generally, what does each institution seem to look for in an artist? For example, EMI like to work with bands, and seem to work slightly alternative mainstream stars who are not always in the public eye.
-can you provide some pros and cons of being signed to an institution before you conclude
-is there anyone signed at Sony who you want your artist to be like? State this in your conclusion